Irish Holiday Rentals Association (IHRA) is an Internet Marketing Association for self-catering property owners, managed properties, holiday villages and holiday home agencies. Apart from main website IHRA members' property data is also syndicated to other IHRA websites and regional websites on Ireland Insight the Network for tourism and leisure.

IHRA websites use advanced database techniques that allow visitors to find properties by region, price, capacity or availability. The websites are promoted using modern Internet Marketing techniques that include; an International Newsletter, Irish Newsletter website, email advertising, search engine positioning, auto response advertising, Blogs & RSS feeds, Banner & Button Advertising, e-mail shots + traditional media advertising & PR. Website Management and Marketing.

The Irish Holiday Rentals Association is managed by Insight Web Marketing Ltd (IWML) of Killarney. IWML are an award winning Internet marketing agency that is dedicated to the promotion of Ireland's tourism & leisure sectors. The company owns & operates Ireland Insight, the largest independent network of tourism related websites in Ireland and now over 125 websites.

Rest assured, the Irish Holiday Rentals Association utilises the most potent Internet marketing techniques available in Ireland. It benefits directly from IWML's advanced Internet marketing strategies, the growth of their Internet presence, the continuous development and expansion of the Ireland Insight Network.